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Joico Wins Stylist Choice Award

K-Pak Deep Penetrating Reconstructor and ISO Option Waves lauded by industry

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By: TOM BRANNA

Editor

You can’t argue with a professional, and for the ninth year in a row, professional stylists have selected Joico K-Pak Deep Penetrating Reconstructor and ISO Option Waves as their all-time favorite deep conditioner and permanent wave, respectively. The announcement was made recently at the 2009 Stylist Choice Awards, sponsored by behindthechair.com (BTC), an online community for professional hairstylists. BTC members vote for their favorites in a range of professional categories in an online p...

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